Welcome to the free SEO checklist for the website owners and optimizers.
Using this tool you can easily check basic and advanced SEO (search engine optimization) techniques, tips and hints which can help you to get your website into TOP 10 Google search. You can save and track your SEO progress using our free tool without registration. If you want to add and track more than 1 website, please register an account. Registration is free and you do not need to pay any additional money to use our service.
Looking forward seeing your website(s) progress!
Is an audience which could be interested to visit your website, get information from your site, purchase something or order a service which your website provides. Proper determination of the target audience is the key to your business success.
Understanding of your user portrait helps to prepare materials, images, articles which will best fit to the user requests. This step will help you to improve the quality of your website content and gives you an opportunity to get more relevant users.
Think about your website for a while. What keywords you could use to find your site in Google? Write down all the keywords. If you have several types of goods or services, try to group keywords for categories.
Google Search Tips
Google and other search networks provides a good opportunity to enlarge list of the longtail keywords for your site. Google provides popular and most valuable keywords suggestions.
Use Google Search tips directly or Free Uptopromo Keywords Selection tool. This will help you to get additional customers in a simple way.
Keywords selection tools
Google itself has a powerful, but little complicated tool to select keywords for the promotion. Using this tool you can enter URL of your site and get Google ideas about the keywords which will be good for your website. Also Google provides range of values of how many customers will visit your website.
UptoPromo Keywords Selection tool – provides you for free exact numbers of how many clients will visit your site. Booth tools are free to use.
Use Google Keyword Tool, SEMRush or get ideas into Free Uptopromo Selection tool.
Web Analytics Systems (Google Analytics, Google Webmasters)
If you use Google Analytics or Google Webmasters Console you should check there information about most popular keywords or less popular keywords for your site, which leads customers to find and visit your website.
You can combine this information with the results of the brainstorm, Google tips, UptoPromo Keywords Selection tool and get the most relevant list of keywords.
SEO Keywords of your competitors
Search for your competitors right in Google or if you know website of your competitors already, you can do several things:
Suggestions of the contextual ads tools
Services like Google Adwords provides you an opportunity to check better keywords for the promotion for your website.
You can get additional variants of the keywords entering information about your website or websites of your competitors into the Google Adwords Keyword Planner or Free Uptopromo Keywords Selection tool.
Single words and multi words search keywords
To make your list better and cover more customers you should use multi words keywords. For example:
Buy notebook Buy notebook in Jakarta Buy gaming notebook Jakarta Buy notebook Jakarta free delivery
Multi words keywords (Long tail keywords) is less competitive and the SEO effect will be much better.
Synonyms and abbreviations
Add Synonyms and abbreviations to your list of the keywords, this will help you to cover additional audience to your website. For example:
Your keyword: notebook
Additional variants how can you increase your keywords list:
You could use also slang words.
Use combinations of the keywords
Try to cover all possible combinations for your keywords.
You could try this scheme:
cheap — ................. — in Jakarta
new — notebooks — asus...
in use — netbook — acer
best — ................. — free delivery
Misprints can save your money!
When customers are searching for something, they misprints very often, for example:
Use of direct misprints will push your site to the Search top for small amount of money.
SEO keywords grouping
You have the list of SEO keywords for your website, What should you do next?
You need to group SEO keywords by categories and subcategories.
This grouping will help you to cover all types of keywords and will boost traffic to your site after SEO optimization.
Prepare Website Tree by categories
Here is the best example how to prepare a tree for your website.
Furniture e-commerce website:
– children's room
– Living room
– – TV desk
– – Cabinets
– – Chests
– – ...
Optimization for Search robots
All search engine have search robots which check websites on daily/weekly or monthly basis. Robots prefer to check websites which is using simple HTML.
Important: Try to use simple HTML for the URLs and content.
Main page and 2nd, 3rd level pages
The most important webpages of your website, need to be easy to access for the end customer. Ask yourself a question: How many clicks to reach webpage from the main page of any website is more comfortable for yourself? Two or maximum 3 clicks from the main page is the answer.
2-3 clicks are a guarantee that search robots will visit your page more often and priority will be high for those pages.
2nd level pages is more important!
Any link from your main page of your website is the most important one. Pages with important information or pages which you want to be visited more often need to be on the 2nd level level of your website.
Use bread crumbs
Bread crumbs is a powerful navigation tool for your website, which helps users to surf your website without any problems and worries. Friendly website navigation is a plus for robots and helps to rate your website higher in search.
File sitemap.xml contains useful information about your site for search robots. This information helps search robots to index your website more quick. Like which webpages need to be in the search engine index and which are for internal use.
How to create sitemap.xml?
Basic URL structure
Show website structure in the URLs is useful for several things:
Use Friendly SEO URLs
Friendly SEO URLs consists of SEO keywords, this helps you to increase search rank. Also for customers it is easy to remember such type of URL and understand in brief about the webpage content.
Long URLs is a way to nothing
URLs need to be short, easy to read and understand (like a title of the page). It is friendly for customers to share your links in social networks and blogs. Also long URLs often cuts by different websites engines and can’t be valuable for SEO optimization.
Use short URLs: uptopromo.co.id/free_seo_checklist
rel=canonical – important to know!
If you have the same content on several webpages, you could use rel=canonical tag. This tag helps you to show which page is more important and increase value of the content of this page. Also search robots will not think that your content is non unique or duplicated.
We use rel=canonical tag intosection of the SEO optimizers page link rel="canonical" href="http://uptopromo.co.id/en"
Short and informative Title
Use maximum 70 characters in the Title of each page. Otherwise Google will cut title of your website and show in the search less text.
Example: UpToPromo.co.id | Solusi Layanan Jasa SEO Service Indonesia
Title = clue of content
Title need to summarize the content of your webpage and be the clue of the page content.
Attractive titles – Call to action titles
Prepare attractive titles for your webpages. Use call to action titles or provide solution based titles for the pages.
Which website you choose in the example?
Put SEO keywords to the beginning of the sentence
You read sentences and phrases from the beginning. From left to right. Better to put SEO keywords to the beginning of the title. This provides customers to click on your website during search.
Important note: Many customers use Bookmarks. When customer put website into Bookmarks, the attractive title helps to find this bookmark more easy
Your website title need to be unique not only for your website and webpages, but also for the Internet in general. Before adding the title to your website, check top-10 or top-25 results in the Google. If your title duplicated or less attractive than the others. Think more and rewrite.
Use 70 to 130 symbols for the text for meta-description.
Short meta-description, less than 70 symbols, looks less informative. But long meta-description, more than 130 symbols cuts by the Google Search.
Attractive description = attractive snippets
Like any good text, attractive description with call to action or any answer to the customers question will be a good snippet. Good and attractive snippet will increase CTR of your site in the search results.
SEO Keywords in the snippet
Meta-description text is only a proposal for a search engine to use this text in the snippet for your website. Search engine uses description as a snippet only if the text is relevant to the search request.
Usually search engine add or put part of the text from the content of your website.
So it is necessary to prepare and optimize both: description and content regarding the relevant requests.
Structured data and snippets extensions
Structured data helps you to structure website content better and mark the most important blocks in the text. This may help to show extended snippets for your website in the search, like: working hours, Additional sales and etc.
Details about structured data:
Google structured data SEO details
Not only customers like to read unique content, which they can't find on the other websites. But Search engines also like this type of content and increase rank for the website with unique content. Also websites with the unique content is indexing more faster.
Even if your website has a lot of webpages, try to prepare unique content for all pages.
h1 — good tag for the SEO keywords
Don't forget to put SEO keywords into tags h1 – h6. These tags help to make content more structured and also describe in brief the key information of the paragraph.
For Search engines content into tags h1 – h6 is more valuable, thats why you should use SEO words in there.
Invisible text or content
Attention: Don't even try to use invisible content which can be seen only by search engines. This will ruin all your work for SEO optimization and your site will be decreased in the search engine ranks.
Clone content is the main reason that search engine will not index or index low your webpage.
If this content is copy-pasted from the other website, it will be hard to get this page indexed by a search engine. If you need to add information from any other website, rewrite this text and use only general clue. Carefully check your page to prevent Attack of the clones!
ALT and Title tags for your images
Use SEO keywords for alt and title tags for your images. This will helps you to improve structure of your website and helps search engines to increase relevance of your webpage.
Not only customers hate popup advertising, but search engines also check this point on the site and if they found popup advertising they apply filters for your website. And your website will not get into the search Engine TOP's.
Minimum required content
250 words in your unique text guaranteed that your page will be indexed ASAP. Use SEO keywords minimum once in your text to help search engine to increase your website rank in the search. Pay Attention on the content which you published on your website. This is one of the important steps to get into Search Engines TOPs.